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Digitalization That Serves Society: Reflections from the Social and Digital Innovation Conference 2025

I recently had the pleasure of attending and presenting at the “Digital ✕ Policy” session during the Social and Digital Innovation Conference 2025 (S&D 2025) in Copenhagen. This unique cross-sector event brings together researchers, businesses, and policymakers to ask: What does digitalization mean for our societies—and how can we shape it for the common good? Held twice a year (Copenhagen in May, Tokyo in October), the conference aims to foster long-term Denmark–Japan collaborations in digital innovation.


Session Highlights: “Digital ✕ Policy”

Moderated by Mika (Conference Organizer), who set the tone by inviting us to reflect on how digitalization can be a tool to serve, empower, and uplift communities—not just increase efficiency.

Karen E. IversenChief Advisor, Ministry of Finance (Denmark)

Karen, with over 20 years of experience in public digitalization, opened with a compelling point: the same digital processes can produce vastly different effects across national contexts. This emphasized the need for culturally and demographically informed policy design.


Raymond YamamotoAarhus University

Raymond’s talk was particularly striking. He reminded us that digitalization has largely been driven by technocrats and businesses, often without sufficient regard for societal consequences. His key message:

“Digitalization is not the goal in itself. We don’t do it just because we can.”

He outlined three challenges Japan faces compared to Denmark:

  1. Demographics
    • Japan’s average age is 50 vs. Denmark’s 40.
    • A service-oriented culture means elderly citizens expect human interaction—not digital-only services.
    • Innovation tends to come from younger populations, yet needs must meet the realities of aging societies.
  2. Political Structure
    • Japan has 47 prefectures and ~1700 local governments.
    • This creates over 1,000 fragmented digital systems, making interoperability and scaling very difficult.
  3. Trust
    • “We cannot measure trust,” Raymond said.
    • In Japan, public trust in government use of data is low, which hampers digital adoption.

His conclusion?

“I don’t have the solution—but lowering ambitions is not one of them.”


Ina BækgaardPhD Fellow, Aarhus University

Ina’s research focuses on citizen-oriented digitalization and digital inclusion. She highlighted Denmark’s timeline:

  • Internet introduction around 1980
  • NemID launched by 2010—a national digital ID used to access public services (e.g., healthcare, banking, taxes).
  • While efficient, this model assumes a digitally competent population.

However, 25% of Danish citizens struggle with digital access, making them a discriminated minority in a system designed around digital self-service.

Ina proposed three necessary interventions:

  1. Design user-friendly digital solutions
  2. Provide direct support for digitally challenged citizens
  3. Support helpers—those who assist others in navigating digital systems

Key takeaways from her research:

  • Cross-disciplinary collaboration is essential
  • Inclusion is an investment, not a cost
  • We must resist the “efficiency-first” mindset

“We do not know the full costs of digital exclusion—there are no economic incentives to measure them.”


Co-Creation in Hino City, Japan

The session concluded with a compelling case from Hino City, presented by:

  • Hiroyuki Kurimoto – CEO, Liquitous
  • Satoshi Suzuki – Hino City
  • Mizuki Ishiguro – Hino City

They introduced a citizen participation platform that facilitates co-creation between citizens and the local government. The platform allows residents to propose ideas, engage in public dialogues, and influence policy decisions.

This initiative exemplifies how bottom-up, citizen-centered digitalization can complement top-down infrastructure—especially in local governance contexts where diversity of needs is high.


Final Reflections

What I appreciated most about this session was the deep, critical reflection on digitalization—not as a neutral process—but as a political and social endeavor. From Denmark’s push for efficiency to Japan’s challenge of trust and fragmentation, the insights shared made it clear:
Digital policy must be human-centered, inclusive, and context-sensitive.

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Raluca A. Stana, PhD

Raluca Alexandra Stana is an Assistant Professor in technostress and sustainable digitalization at Roskilde University and holds a PhD in technostress in organizations. She is the researcher and lead author of the book "Digital Stress in the Workplace" and has published studies in leading journals and conferences on technostress. Her research spans various contexts, including private companies, hospitals, the maritime sector, and universities. Raluca is recognized as a leading expert in the field and is frequently invited as a keynote speaker at conferences in Denmark, Norway, Romania, and Kenya. She speaks fluent Danish, English, and Romanian.

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